Data Analytics Google Looker Studio Connector for Reporting Automation

Challenges

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  Complex API Integration: Aggregating data from multiple platforms like Facebook, TikTok, Salesforce, and others with different data formats and authentication methods posed a major challenge.

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  Real-Time Data Syncing: Ensuring real-time data updates across millions of daily transactions required a robust backend with optimized performance.

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  Data Transformation & Standardization: Each platform returned different metrics and dimensions, making it hard to deliver clean and unified reports to end users.

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  Authentication and Access Security: Handling secure authentication, especially with sensitive ad and analytics data, was crucial for compliance and trust.

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  Scalability for Multiple Users: The system needed to handle increasing load and new data source connectors without affecting performance or data accuracy.

Tools & Technologies

Solution

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  Node.js Backend for Data Aggregation: Built a performant middleware using Node.js to manage API connections, data fetching, transformation, and Google-based authentication.

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  Google Looker Studio Connector: Developed a custom connector to fetch and transform data from various platforms into a unified format compatible with Google Looker Studio.

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  Real-Time Data Processing: Implemented a robust data pipeline to handle millions of transactions daily, ensuring real-time updates and minimal latency.

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  Secure OAuth Authentication: Integrated Google OAuth for secure access to user accounts and data, ensuring compliance with best practices for sensitive information.

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  Dynamic Data Transformation: Created a flexible data transformation layer to standardize metrics and dimensions from different platforms, allowing users to create custom reports easily.

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  Scalable Architecture: Designed the system to be modular and scalable, allowing for easy addition of new data source connectors and handling increased user load without performance degradation.

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  Subscription Management: Integrated Stripe for managing user subscriptions, billing, and payment processing directly from the platform.

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  Customizable User Dashboard: Developed a user-friendly dashboard for managing API connectors, monitoring subscription plans, and reviewing user activity and system health.

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  Intelligent Caching & Rate Limiting: Implemented caching strategies to reduce API load and improve efficiency, along with rate-limiting to prevent abuse and ensure fair usage.

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  Admin Dashboard: Implemented a dashboard to manage API connectors, monitor subscription plans, and review user activity and system health.

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  Extensive API Integration: Connected to major platforms including:

  • Facebook Ads
  • Google Ads
  • TikTok
  • LinkedIn
  • Salesforce
  • GA4 (Google Analytics 4)
  • YouTube
  • Micorosoft Ads
  • X (Twitter)
  • HubSpot
  • Stripe

  New connectors added monthly.